Introduction
- Introduce the rise of hybrid media-commerce models.
- Present the idea of E = MC² — not Einstein’s version, but Shreyas Group’s powerful formula: Emotion = Media × Content × Celebrity.
The Problem with Traditional Brand Building
- Discuss outdated methods: performance marketing without soul, branding without emotional depth, and content without cultural impact.
- Lack of integration between storytelling and sales.
Emotion as the Core Currency
- Why emotional resonance drives long-term loyalty.
- Examples of emotion-driven campaigns that went viral (Apple, Nike, etc.).
The Power of Media in Shaping Perception
- How the right media mix (social, OTT, digital, print) amplifies brand reach.
- Role of paid vs. organic visibility in storytelling.
Content: The New Brand Language
- Content is not just king — it’s the conversation.
- Why format matters: reels, documentaries, influencer snippets, web series.
Celebrity: From Influence to Impact
- Role of celebrity association in building brand authority and relatability.
- Difference between genuine alignment vs. forced endorsement.
Case Study/Example
One of Shreyas Group’s campaigns (real or hypothetical) that demonstrates the formula in action.
Conclusion
- Summarize the shift from transactional to emotional brand building.
- Why companies need to adapt this new model to stay relevant.
- We seize opportunities to innovate and grow
- We are one firm with a shared sense of purpose
- We care about each other and the world around us
